Less is more! That’s the first rule of thumb when applying makeup on mature skin. As we age the skin on the face begins to change, getting thinner and losing elasticity (gee thanks mother nature). Therefore we must adjust the application, and even types of the makeup we use, to suit these changes.
My first recommendation would be to re-evaluate the formula of the foundation you’re currently using: the coverage, the base, the finish. With regards to coverage, the older you get, the sheerer your foundation coverage should be. Your foundation should be like a second skin, making you look supple and hydrated. Try switching to BB creams which are essentially a tinted primer that usually contains SPF, antioxidants and some form of skincare. Consider even mineral based liquid or cream foundations because they tend to mimic the look of skin more than those silicone based foundations.
That brings me to the base of the foundation. As mentioned, mineral or water based foundations will sit lighter on the skin and help to lock in moisture which will minimize the look of fine lines, helping to create that overall finish of natural looking makeup. That leads me to the finish of the foundation. Avoid foundations that give you a matte finish as that may begin to look to o dry on the skin because of their oil absorbing properties. Dryness will amplify the look of texture on the skin, like fines lines, which will ultimately make you look older. That is why I will also recommend reducing your use of powder products unless its mineral based. Your goal is to achieve a youthful, fresh appearance to the skin so look for foundations with a satin or dewy finish.
If you tend to sweat a lot or still struggle with oily skin then the skincare you choose should compensate for that, not the foundation. All this talk about sheer coverage may have you uneasy if you have sun spots, hyper-pigmentation, or scarring to hide. Don’t panic, that’s what concealer is there for! Let the coverage come from the concealer, applying it just on those troublesome areas you want to minimize the appearance of.
When it comes to eye makeup, my first suggestion would be to switch to softer shades. For example, with regards to eye liner try dark browns, charcoal greys, deep plums or blues instead of black. The older we get the harsher the colour black tends to look on the face. Even try switching to a dark brown mascara. You will still get the impact you want without it looking to hard and stark on the eyes.
My second suggestion would be to minimize the use of frost, shimmer and glitter on the eyelid as these tend to amplify the creases on the eyes. Try instead more matte and satin textures. This is the only category in which I would recommend you switching to a more matte texture.
Rosiness in the cheeks equates to a youthful, healthy appearance, so yes blush is important! Like the many advances we have with foundations, makeup brands have also expanded their blush options. Gone are the days when blush was literally one shade of hot pink. Try warmer tones like peach, copper, ginger or terracotta colours. Think of blush like a natural flush of colour to the apples of the cheek, so the softer you go in tone the better. Also try to avoid matte blushers. Just like powder on the face, matte blush can amplify the appearance of texture on the cheeks. Some brands even carry cream or mousse based blushers. Those textures would be most ideal for mature skin.
Lipstick is every woman’s best friend regardless of age! However as we get older, fine lines begin to appear everywhere, even on the lips. So now lip liner also becomes your BFF! Regardless of the lipstick colour you wear, find a lip liner that matches or compliments it. Lip liner will help define the edges of your lips for a more elegant and finished look to the shape of your mouth. Not to mention it will also minimize the feathering of your lipstick over the rim of your lips or along the vertical lines extending from the top and bottom of the lips. For additional staying power you can use a lipstick sealer on the edge of your lip line after your lipstick application.